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Tectonic Shifts Dinner for Air HQ - Oct 13

Essential Herbs — Event Proposal   ·   Prepared for Rachel Verrill

Tectonic Shifts Dinner for Air HQ

October 13, 2026 — Air HQ

Event
Curated Dinner Experience
Date
October 13, 2026
Guest Count
30 
Service Style
Family-Style + Cocktail Bar

Movement, tension, and carefully considered shifts in flavor and format.

"Tectonic Shifts" grounds this dinner in the interplay between what guests expect and what they discover. All rooted in a family-style gathering. A dinner of connection. The menu moves through intentional contrasts—temperature, texture, flavors—designed to create moments of delight and conversation. Every course is constructed to build on the last, with cocktails that anchor the evening and a design language that reflects the theme. 

A Private Dinner at Air HQ

Details
Tuesday, October 13, 2026 · 1:00 PM on-site setup · 6:00 PM – 10:00 PM dinner · 11:00 PM load-out complete · 20–30 curated guests (content creators, industry, influencers) · Air HQ
Format

Welcome cocktails + two passed starter snacks. Two family-style courses + plated dessert. Cocktail bar remains open throughout. Designed for movement, mingling, and conversation anchored in exceptional food and thoughtfully crafted beverages.

Menu
Beverages
Staffing & Support

Essential Herbs provides: Russell (Executive Chef) + 1 Sous Chef + 1 Line Cook + 1 Bartender + 4 Servers (8 people on-site, 10 hours).

Air HQ provides: Full kitchen access (2 dishwashers, 2 fridges, center island with stoves/ovens), event space, tables, chairs, movable bar, glassware, flatware, stemware, plates, and logistics support.

Physical Menu + Design Direction
Upon confirmation of the "Tectonic Shifts" theme with partners, we'll design a custom aesthetic that reflects the concept. This design language informs menu layout, typography, color palette, and any additional serving vessels or plating details needed for visual cohesion. Printed menus delivered 1 week before event.
Outstanding Information
Venue Address: Confirm exact address for vendor orders and logistics planning.

Insurance Requirements: Confirm any venue-specific insurance or liability requirements.
FOOD & SERVICE
Food + Execution (family-style + plated dessert, 30 guests) $12,500.00
Staffing (Russell + Sous + Cook + Bartender + 3 Servers, 10 hrs) included above
BEVERAGE & DESIGN
Cocktails + Mocktail + Wine + Water + Bar Service included
Physical Menu Design + Printing + Design Consultation included
FEES & SUSTAINABILITY
Sustainability Fee (3%) included
Admin Fee (12.5%) included
Subtotal $12,500.00
TAX
Sales Tax (8.875%) $1,109.5
Grand Total $13,609.5

Payment Terms: 100% deposit ($13,609.50) required to lock event and begin planning. Payment via ACH bank transfer or credit card (includes 4% processing fee).

Menu Kickoff Call
Scheduled within 3 days of deposit. 90-minute conversation with Russell to confirm theme direction with partners, finalize menu framework, discuss dietary needs, and define design aesthetic. Two revision rounds included.
Menu Finalization
Final menu locked 2 weeks prior to October 13. All ingredients sourced within 250 miles of Brooklyn at peak season. Farmers market sourcing happens 2 weeks before event.
Design Finalization
Physical menu design + design direction finalized after theme lockdown with partners. Any additional platings or serving vessels identified based on design aesthetic handled with client.
Approval & Payment
Upon proposal approval, provide 100% deposit + confirmation of venue address + insurance requirements. Event locked and planning begins immediately.