Close

SHA WELLNESS SEPT LA ROADSHOW

Essential Herbs — Event Proposal   ·   Prepared for SHA Wellness

SHA Wellness LA Roadshow

September 23, 2026 — Two Events

Project
Multi-Event Partnership
Location
Los Angeles, CA
Primary Date
September 23, 2026
Total Events
2 Confirmed

Two distinct events showcasing SHA Wellness to the LA-area community.

Building on the success of your Spring 2026 NYC events, Essential Herbs is honored to serve as hospitality partner for your LA roadshow. Two back-to-back events on September 23 showcase SHA Wellness through distinctly curated experiences: a morning mocktail reception at Sporty & Rich for community engagement, and an intimate evening seated dinner at a private residence for deeper connection and conversation.

Sporty & Rich Community Gathering

Details
Wednesday, September 23, 2026 · 10:00 AM – 12:30 PM · ~40 guests · Sporty & Rich, Los Angeles
Format

Mocktail reception designed to introduce SHA Wellness to the LA-area community. Light, hand-held bites paired with crafted mocktails and specialty tea, creating an engaging, wellness-forward experience that invites movement, conversation, and community building.

Menu

Private Residence Seated Dinner

Details
Wednesday, September 23, 2026 · 4:00 PM – 9:00 PM · ~20 guests · Private residence (Ana Pincus home), Los Angeles
Format

Seated dinner designed for intimate conversation and deepened connection. Full service with professional front-of-house team managing pacing and guest experience.

Menu
Staffing & Support

Essential Herbs provides: Kitchen support + 3 front-of-house staff for seamless service execution.

Host provides: Flatware, glassware, kitchen, tables, chairs, and deep clean.

Complete execution for two distinct experiences.

Event One: Sporty & Rich Reception
Mocktail Reception, Menu, Beverage Service (40 guests) $5,000.00
Admin & Sustainable Sourcing Fee (10%) $500.00
Event Two: Private Residence Dinner
Seated Dinner, Menu, Full Service (20 guests) $6,000.00
Admin & Sustainable Sourcing Fee (10%) $600.00
Travel & Transportation
Team travel, logistics, coordination (no sales tax) $2,000.00
Subtotal $14,100.00
CA Sales Tax (8.5% on events) $1,028.50
Grand Total $15,128.50

Payment Terms: 100% payment required to block dates and begin planning. Additional events require separate proposals and scope confirmation. Team travel subject to change based on logistics. Custom design work outside of glass jar label and menu design subject to additional scope and fees.

Total includes all food, non-alcoholic beverages, staffing, menu design, admin and sustainable sourcing fees, and team travel/transportation for both confirmed events. No alcohol in any event based on SHA Wellness dietary principles. Pricing is for September 23 events as outlined. Additional events (Lizzane and Erewhon) to be quoted separately once details are confirmed.

Additional Events Under Discussion
Lizzane event (Tuesday, September 22 — guest count and format TBD) and Erewhon event (Thursday, September 24, 9:00 AM – 11:00 AM, mocktail/bites format — guest count TBD). Separate proposals will be provided once client confirms scope and details.
Confirm Scope
Confirm final guest counts, dietary preferences, specific beverage selections, and menu direction for both events.
Additional Events
Provide details on Lizzane and Erewhon events so Russell can develop tailored proposals for those dates.
Payment & Booking
Upon approval, payment terms and event contract will be provided. Full deposit required to secure dates and team commitment.