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MOVE EVENT S&A OCT 26 2026

Essential Herbs — Proposal v2 | Starkman & Associates | MOVE at The Altar

Essential Herbs — Catering Proposal v2   ·   Prepared for Elene, Starkman & Associates

MOVE

A run, a reset, something good to take home.  ·  At The Altar  ·  Monday, October 26, 2026  ·  Approx. 11:00 AM – 2:00 PM

Event
MOVE — H&M Marathon Activation
Venue
The Altar
Post-Run
Coffee Cart Snacks — 60 Pieces
Post-Wellness
MOVE Fridge — 110 Items

Simple, chic, healthy and delicious.

MOVE is built around two easy moments. After the run, a small spread of hand-held, utensil-free bites sits alongside the coffee and tea cart — something nourishing to pick up with a cup while runners cool down. After the wellness portion, the MOVE Fridge is stocked with glass jars, soup and hand-wrapped mini sandwiches for guests to grab and take with them, so the experience continues past the door.

Everything is scaled to the space: a tight, beautifully stocked fridge rather than an overflowing one, with every item labeled and ready to go.

The menu is led by Chef Russell Markus, who ran the critically acclaimed Hot Soup and Bad Larry's Sandwiches pop-up at the former Scarr's Pizza location — covered by Vogue, Eater and The Infatuation, and featured on the cover of Off Menu Magazine. In addition to Essential Herbs, Russell owns Red Coffee Stand in DUMBO. Across all of it, the focus is the same: quality and local ingredients.

Post-run, at the cart.

Menu to be confirmed and locked after an ideation session once payment is received.

Post-Run Cart Snacks  ·  Choose 3 of 5 20 Pieces Each

Hand-held, utensil-free bites displayed alongside the coffee and tea cart — a balance of quick energy and real nourishment for runners coming off the course. Select three of the five options below.

The MOVE Fridge

Sized for the fridge at The Altar: carb-forward jars packed in two styles of glass jar, soup to go, and mini sandwiches hand-wrapped in paper. Every item carries a custom MOVE label with the dish and allergens.

Glass Jars 70 Jars · Two Jar Styles
Mini Sandwiches 40 Sandwiches · Hand-Wrapped

Petite, smaller than a half sandwich, on traditional Italian sandwich bread, focaccia, or challah. Each one hand-wrapped and labeled.

Staffing & Flow

Onsite Setup
The Essential Herbs team arrives ahead of the run to set and style the snack display at the coffee cart and to stock and style the MOVE Fridge. Full breakdown and cleanup after service.
During the Event
Onsite team led by Chef Russell Markus, with 1 sous chef and 2 front of house. The team keeps the cart snacks replenished after the run, then restocks and maintains the fridge through the wellness portion so it looks full and fresh as guests leave.

Pricing

MOVE — Food, Staffing & Design $7,800.00
Post-run cart snacks (60 pieces — 3 options of the client's choosing, 20 each); MOVE Fridge stocked with 50 snack jars, 20 soup jars and 40 hand-wrapped mini sandwiches; cart and fridge display styling; refrigerated delivery and transport.
Onsite Team — Chef Russell Markus, 1 Sous Chef, 2 Front of House (setup, service & breakdown) Included
Glass Jars (two styles), Sandwich Wrapping & Custom MOVE Labels Included
Event Production & Planning Included
Subtotal $7,800.00
Sustainable Sourcing (3%) $234.00
Admin Fee (12.5%) $975.00
Subtotal with Fees $9,009.00
NYC Sales Tax (8.875%) $799.55
Grand Total $9,808.55
Payment Due Upon Confirmation $9,808.55

Updated to reflect the revised fridge quantities and post-run cart. Pricing is inclusive of fees and tax. Coffee and tea service is not included.

Confirmation
Reply with approval and any final adjustments to quantities, and we'll lock in the menu, staffing call times, and fridge access with The Altar.
Dietary Needs
Gluten-free, vegan and vegetarian options are built in. Please share any additional allergies or dietary restrictions in advance so we can label and adjust accordingly.
Payment Terms
100% of payment is due upfront to lock in the date and team and allow planning to begin. Payment by ACH (preferred) or credit card (+ 4% processing fee).